Available in over 25 countries! Learn, play & laugh with The Freckled Frog

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“Our vision is to nurture every child by supporting and encouraging them to realise their potential.⁠”Victoria Reading, Founder of The Freckled Frog

Since 2009, The Freckled Frog has been creating unique,  educational toys for children around the Globe.  Found in classrooms in over 25 countries, our toys are designed to encourage open-ended imaginative play that promotes inclusiveness and the diversity of the communities we live in. All our toys are put through the toughest of tests to ensure that they are safe for young children using high quality materials, enabling them to be durable enough to withstand the most vigorous daily classroom or home play for years to come. Due to our fastidiousness over designing, manufacturing and providing you with the best toys, all of our toys must pass the fussy test – fun, unique, safe, strong and educational before coming out to the market.
We pride ourselves on creating innovative, high quality learning resources at a global standard for our educational communities, that help to empower and inspire children through the love of learning.

Started in Melbourne, Australia by Victoria Reading who was looking for the right sort of toys for her boys Harry and Jock. Fast forward to today and those boys are still an integral part of the Freckled Frog testing team who have been on board since the beginning. They are not afraid to speak their minds on when Victoria has got a design right and also when she needs to go back to the drawing board! Combining their expertise with Victoria’s firsthand knowledge of what parents want, The Freckled Frog ensures the end result has everyone smiling.

With each and every toy we create, we hope to inspire children’s:
1. Imagination through engaging open-ended play
2. Creativity through self-exploration
3. Learning through fun activities
4. Playtime through pure happiness
We want to bring back simple, yet innovative and fun toys for children today, to learn through their own creative explorations and a journey of self-discovery to support your little ones realise their potential.

The Freckled Frog is also passionate about keeping our forests alive as we want our children and future generations to experience the benefits of our Forests. We are proud to be FSC certified, which ensures that our wood comes from sustainable sources, helping to conserve and protect our forests and wildlife.